THe DIGITAL MEDIA ERA
In my time at Hearst I worked across the whole profile of brands like Cosmo, Harper Bazaar, Seventeen, and the like. My work ranged from organic social videos to be posted on brand socials, promoted content, and long-form content.
THe PAID SOCIAL ERA
After Hearst, my career pivoted to marketing, working primarily with ads strategized for paid social. I worked with brands of all sizes and strategized, produced, edited, and even starred in top-performing eye-catching ad creative.
THe PRODUCTiON ERA
Throughout my career, I always found myself doing larger-scale production work. I produced multiple shoots for various brands and covering multiple campaigns.
THe CAMPAIGN ERA
Most recently, I worked on various branding projects. These stemmed from specific activations or larger rebranding initiatives. The aim was always to strategize compelling stories and create a foundational strategy to base creatives off of.
